I’m having occasion to point people to (the latest version of) a paper I’ve been using in some live- and Webinar presentations: Drafting a Workable Contract. The paper proposes an expansion of the well-known S W O T analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. The paper uses the following acronyms:
- T O P S P I N: For identifying threats and opportunities that can arise from various “players” in the business ecosystem;
- I N D I A T I L T: For planning and preparing to respond to particular threats and opportunities;
- W H A L E R analysis: An enhanced version of the classic 5W+H mnemonic (who, what, when, where, why, how).