I woke up this morning thinking about Michael Cerda’s comment that a startup company’s product “should be a pain pill, not a vitamin.” I realized that the front page of this Web site didn’t do a good job of calling attention to the pain it helps with.
In contract drafting, clients experience one very obvious pain. (When I say clients, this includes in-house counsel.) When lawyers draft a contract, it usually takes more time, and costs more money, than their clients would like. The delay and expense can be a serious pain.
And that is a pain this site can help with. With that in mind, I just redid the front page of this site to emphasize this pain pill.